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Graphic Design

UNIT 1 - DESIGN BASICS

Introduction to Graphic Design

-Examples
-a definition: Graphic design is the applied art
of arranging image and text to communicate
a message. It may be applied in any media,
such as print, digital media, motion pictures, animation, product decoration, packaging, and signs.

Project and Exercise Rubric

-Rubric for all assignments

Shapes

-Types of Shapes
-PROJECT: Shapes Assignment

Introduction to Illustrator

-Intro to Illustrator (shapes)
-Pathfinder Tool Examples

Ideas and Meaning

-PROJECT: Black Box Assignment
-exercise:
design water*
-exercise: equal but opposite*
-exercise: four signs*

Working for a Client - Logos and Corporate Identity

-Examples of Corporate ID
-PROJECT: Corporate Identity Assignment
----Client list
----Shape based Logos
----More Logo Examples
----LOGO TRENDS: 2007a, 2007b, 2006, 2005
----More Illustrator Tools

Design over time

-Radio design over time
-exercise: pick a type of product that has been around at least 60 years. find examples online of this product and put them into a MS Word document. Label each image with the appropriate information and date. Images should be at least 10 years apart
from each other.

Good Design at Work - Design blogs:
Design*Sponge, Core77, Inhabitat, NotCot, Substudio, TreeHugger, MocoLoco

Video: ADIDAS, PORSCHE DESIGN, ALPHA Z

Elements of Design Boot Camp

You will pick one object and go through the following exercises using only that object:
-exercise:
Line drawings
-exercise: Value
-exercise: Positive and Negative Space
-exercise: Layering
-exercise: Repetition
-exercise: Color
-Examples of Elements in Photographs

White Space

-Active vs. Passive
-PROJECT: 3 Choices (Airplanes, Boats, Bikes)
-Ways to Use Photographs
-Photoshop Basics
-Photoshop Intermediate
-Rubric

Avoiding Copyright Violation

-stock.xchng
-Morgue File
-Copyright Issues

 

 

UNIT 2 - TYPOGRAPHY

Type Intro

-exercise: type figure*
-exercise: foreground/background reversal*
-exercise: 27th letter*
-Typography Basics

Embellished Text to Empasize Meaning

-PROJECT: Assignment
-Examples
-Rubric

Shaped Type

-Examples
-PROJECT: Assignment DUE 11/30/07
-Type Options

Anatomy of a Font -----SKIPPED

-Examples
-PROJECT: Create a Font

Legibility and Typography -----SKIPPED

-PROJECT: Assignment

 

UNIT 3 - GRIDS / LAYOUT

MULTI PAGE LAYOUT & READIBILITY

-PROJECT: Assignment
-handout on font, size, length, emphasis, spacing
-Rules of Good Design
-Lorem Ipsum Text
-Examples of Grid Layout
-Examples of Dynamic Page Layout
-Vector Magic

LAYERING (see below)

-Assignment
-Examples
-Rubric

INCORPORATING HANDMADE OBJECTS (skipped)

-Assignment
-Examples

 

UNIT 4 - PRODUCT DESIGN

MARKET RESEARCH & CREATING A CLOTHING LINE

-Assignment
-Example (Hipster Baby)
-Rubric
-Using CafePress

Choose Your Own Project:

Using Google Sketchup:
Architectural Design
Household Object Design
Transportation Design

-Architecture Examples
-Sketchup Examples
-Designerspace (car design)
-Video: Art Center car designers

 

Using Illustrator:
Food Packaging Design
Band Rebranding and Tour Merchandise

-Package Design Blogs: 1, 2, 3
-observations about package design practices

Using Photoshop:
LAYERING

-Assignment
-Examples
-Rubric

 

 

FINAL EXAM

 

 

 

 

Other Materials/Information

Design History Project
How Projects are Graded
Design His. Project Rubric
Surface Decoration
Vocabulary

 

 

 

* assignments based on books by R.vLanda
** assignments based on books by _____
*** assignments based on books by _____

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
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