CREATING A CLOTHING LINE
What are we doing?
- Identifying a niche market
(write answers in sketchbook)
- " In advertising terminology, niche market refers to a group of consumers sharing a common background, interests and consequently buying habits. The commonality may be age, race, hobbies, sports, gender, or any feature which creates a recognizable and quantifiable preferences that result in spending patterns and habits. The successful marketing campaign is one which effectively speaks to the interests of the individuals in a particular group and capitalizes on those interest in order to sell them something they want or need." from nichemarket.com
- Creating a profile of consumers in that niche market (write answers in sketchbook)
- What do the consumers have in common?
- While there is diversity in all groups, is there a majority in terms of
- Income level of the consumers
- What are the spending habits of the consumers
- Hobbies and interests of the consumers
- Other important information about the consumers
- Researching the competition (write answers and paste pictures in sketchbook)
- Identify other companies selling to the niche market
- Print out some of their images and put in sketchbook
- Based on the images, identify several trends in the market
- Designing your own products for the market (first sketch in sketchbook, then design digitally)
- at least 3 t-shirt designs
- based on your research
- based on your own ideas
- Making items available for sale on CafePress.com
- when designing, make sure you adhere to image size requirements of cafepress
- for Illustrator: make sure you create a document that is 2000x2000 px.
- for Photoshop: make sure the image size is 10x10 in. at 200 dpi
- for more info, click here
CHECKLIST: What should I turn in /participate in? What will be graded?
- All above information in sketchbook
- The three digitally created designs
- Class Critique/Reflection
- Classroom citizenship (attitude, effort, clean-up)
What should I make sure to do? What should I think about?
- Make sure that your designs fit the niche YET are unique enough that consumers will buy your product over your competitors.
- Identify trends in the niche, but think of ways to change or go beyond the trends.
- Make sure that you are in control, not the computer. Have reasons for the design looking the way it does. Go in and re-do or change areas if needed. There is no need to rush.
What should I do if I need help?
Ask Ms. Epp. That is what she is there for!