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Hipster Baby Clothing

What do the consumers have in common?
Have babies, important to be seen as other than "mainstream"

While there is diversity in all groups, is there a majority in terms of age, gender, location?
Generally parents are age 20-35. Both genders, and predominantly urban locations.

Income level of the consumers?
Low to mid. Often in "creative" jobs which may pay less. Predominantly renters, but also some homeowners.

What are the spending habits of the consumers?
Entertainment, technology, handmade/artistic products, records/CDs

Hobbies and interests of the consumers?
Galleries/museums, live music, tattoos, activist politics

Other important information about the consumers?
Currently, or when younger, parents may have been involved in punk, goth, rockabilly, or indie music scene.

Identify other companies selling to the niche market
babyrockstar.com, fooey.com, jaminga, rockyourbaby, kingsley, lil ruler, bombshell

 

IMAGES GROUPED BY TREND

 

Skulls


Kingsley


mamamonkey

 


rock your baby

 


baby boulevard

 


bombshell


lil attitudes

 


Kingsley

 

 

 

Tattoos


Jaminga

 


rock your baby

 


jaminga

 


bombshell

 


longoria girls

 


lucky mule

 

 

 

Boombox/Turntable


Fooey


Jane Bond


Jaminga

 

 

 

Rock / Band stuff


baby rock star

 


rock your baby

 


lil ruler

 


my punk baby

 


subculture wear


kingsley

 

 

 

 

Alternative Pop-Culture


fooey

 


reckon

 


kingsley

 

 

 

Layered Images


1girl1boy


Outfit

 


Jane Bond

 


kingsley

 

 

 

 

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